CAIRNMOOR: a whisky brand brought to life
From the name and bottle design to a 20-second AI film, we created every part of CAIRNMOOR’s identity. Inspired by the Scottish Highlands, the concept pairs cold, rugged landscapes with the warm amber glow of whisky — giving the brand a distinctive character from its first appearance.
- Year
- 2026
- Discipline
- AI video
- Type
- Concept project
CAIRNMOOR is a fictional whisky brand we created as an independent concept project.
The challenge
Create a premium single malt brand with a clear identity and a 20-second film that makes its character felt. The name, packaging and visuals needed to work together, giving a completely new brand the confidence and presence of an established one.
What we did
We developed the name, brand story and positioning, then designed the bottle, label and a logo inspired by stacked stones. For the film, we wrote the script and storyboard and created the visuals using AI. Cool Highland landscapes made the whisky’s amber glow stand out. Wind, cello and the close-up sound of a pour built the atmosphere, while a single spoken line captured the brand’s character.
The result
A complete whisky brand concept and a 20-second film built around five carefully planned shots. The name, packaging, visuals and sound all tell the same story, turning an imagined product into a brand with a distinctive look and a clear personality.
Some things can’t be tamed. Only tasted.