SPEED: twenty seconds of speed and power
We created a 20-second AI commercial that puts SPEED’s premium hockey skates in the spotlight. Close-ups reveal the carbon texture and signature neon green. Fast-paced action brings the energy of the game to life. Every shot connects the product’s details with the feeling of speed on the ice.
- Client
- SPEED
- Year
- 2026
- Discipline
- AI video
- Type
- Client work
The challenge
Make the skates’ premium quality clear within seconds. The commercial needed to show the care behind the design while capturing the speed, power and intensity of hockey.
What we did
We built the commercial around a rhythm that gets faster as the action unfolds. Detailed product close-ups lead into arena scenes, with SPEED’s signature green connecting the two. We kept the logo, colors and carbon texture consistent throughout, so the skates remained recognizable in every shot. Sound matched each cut and movement, adding impact from start to finish.
The result
A sharp, energetic commercial that gives SPEED a compelling way to showcase its skates. It combines detailed product visuals with the excitement of the game, making premium quality the focus of a fast-moving story. Created with AI on a shorter timeline than a traditional production.