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Pixel — mascot design and brand animation for DIGITALS
We created an original character for DIGITALS and brought it to life with AI. The project includes Pixel’s visual design, a five-second logo intro, and website appearances — from the project inquiry section to the form confirmation.
- Year
- 2026
- Discipline
- AI video
- Type
- Our own product
The challenge
Extend the agency’s visual identity with a recognizable, friendly character. Prepare it for a short brand intro and different interactions across the website.
What we did
- Designed the character — pixel’s furry shape, coral color, and small cubes connect the character to the DIGITALS name and visual identity.
- Defined its behavior — movement, gestures, and reactions give Pixel a personality and adapt the character to different situations.
- Created the brand intro — the five-second animation introduces Pixel and ends with the character alongside the DIGITALS logo.
- Brought Pixel into the website — pixel appears in the project inquiry section, the form confirmation, and the 404 page. One character with different roles throughout the visitor’s experience.
The result
An original brand character, a finished animated intro, and several website applications. The case shows the complete journey from character design to its use in the agency’s communication.
Format and scope
- 5 seconds — AI-animated intro.
- 1 character — agency mascot, created from scratch.
Want a character for your brand?
We’ll develop its look and personality, bring it to life through animation, and prepare it for the formats you need: your website, videos, or social media.
Discuss your mascot